See Through The Clutter When Selling Your Yacht

According to national registration data, there are over 100 million boaters out enjoying the water in the United States every year. With many of those vessels being boats above 40 feet, there are a lot of owners out there interacting with a lot yacht brokers. All it takes is browsing social media or picking up a yacht magazine and you are quickly bombarded with pitches as to why you should list your yacht for sale with this firm or that one. It's even worse at a boat show!

If you really are considering selling your yacht, it's time to break through the clutter of confusing messaging and get down to the facts. What team can you trust and will have the results you are seeking? Trust is a huge factor when it comes to selling an expensive toy. Is your broker always going to do what's in your best interest? Will they have the financial horsepower to market it appropriately? What if I go to a large company and my boat gets lost in the mix? 

These are all valid questions to consider, especially when there are so many marketing messages being thrown at you all the time.

When searching for the right company to market your vessel ask yourself- am I looking to list for the most money? Or sell for the best return? Meaning, am I more concerned about how much I am asking for my vessel or how much I will receive upon the sale? Of course, commission is always a concern, but beware of the lowest bidder! Give consideration to a company's investment and what they are actually doing for you to maximize your proceeds, and minimize time on market.

Since 1964, SI Yachts has prided itself on the number of returning customers - both to purchase and to sell. Our team can take you through, step by step, how we plan to price your yacht, what we're going to do to sell it, how we'll successfully complete the closing, and finally, to assist you with your future plans. We're happy to interview for your business and our plan will be personalized to your situation so you never feel like "just a number". Contact us today to get started by emailing Sales@SIYachts.com or filling out our What's My Yacht Worth form online.

Here are 5 reasons you should consider selling your boat with SI Yachts:

1. We Have The Expertise

Our team is comprised of senior-level brokers and sales management that frequently advises on the pricing of your yacht. With a database of sold boats going back more than 60 years that is continually updated with late-model motor yachts and sportfishing yachts, we can offer a historical and current view of the market for your specific boat. Additionally, we utilize the latest MLS systems, insider scuttlebutt if the market, and the breadth of our team to come up with a consensus on the right price for you to list your boat.

We also have an extensive network of colleagues at other major brokerage firms and manufacturers that we have built relationships with, that we can call upon to get their opinion. Overall, the yachting industry is very small compared to other industries, so we work together with the resources we have to ensure your success.

2. Strategic Locations For North-To-South Coverage.

SI Yachts now has 9 locations that focus on the Northeast and Florida, featuring strategically placed offices in some of the most popular yachting destinations in the country. "Many of our clients are seasonal and travel from north to south for the winter, says Jay Hendrix, Vice President of SI Yachts. "Sometimes our clients have their boat listed for sale with us as they are using them, while they're waiting for their new boat to arrive from the shipyard. In these cases, we offer coverage in South Florida, Connecticut, Rhode Island, and New York."

Whether you're in Palm Beach county this winter, or Sag Harbor in the summer, our team is out there on the docks working to sell your boat. With all of the relationships we build through our strategic offices placed at popular marinas, we continually grow our reach and increase the chances of finding qualified buyers for your boat.

3. Yacht Brokerage Firms That Are Also New Boat Dealers Have An Advantage.

The yacht sales industry is split into two types of companies: new boat dealers that also sell brokerage and yacht brokerage firms that do not sell new boats. The reality is that the companies that also new boats generate more profit, allowing them to grow their business substantially more than the brokerage firms that don't have the same financial capabilities.

• We have a larger database of potential buyers thanks to our new boat sales.
• We have a strong marketing budget thanks to this extra source of income.
• We have the service infrastructure to assist in surveys, maintenance, and repairs.
• Even on a brokerage deal, we have the ability to take a boat in on trade.

"There is no doubt we are a large company that sells both new and brokerage yachts," Jay continued. "But we aren't as big as some of these mega-companies that have 200+ brokerage yachts for sale. We hear from owners all the time that listed their boat with these companies and it's always the same - we feel lost. Every listing we have at SI Yachts is continually monitored for activity so all of our customers are well informed and trust our approach."

4. Flexibility In Marketing

Because we maintain a reasonable level of pre-owned yacht listings, we are able to devote our time, focus, budget, and efforts on getting your yacht sold. While some companies spend tens of thousands of dollars in print magazines, our marketing efforts are focused on finding buyers - which happens primarily online. Whether it be through traffic acquisition through search engines, partnering with social media influencers like @360FishingNation or @Yachting.Network, and utilizing our Hubspot CRM to intelligently track in-market buyers that match your yacht, our support team is uniquely proficient in advertising your boat to the right people.

We invite you to ask for a custom marketing plan to sell your yacht. We guarantee that when compared to what other companies might offer, you will see the difference that SI Yachts brings to the table with our rifle-like approach to finding you a buyer.

5. Being A Part Of The Germain Motor Company Family Has Its Advantages.

If you missed the announcement, founder Frank Bongiorno has retired, selling SI Yachts to the Germain Motor Company who is very familiar with the boating industry. While your favorite SI Yachts sales and service team members are all remaining to continue to help you enjoy your boat, the acquisition also gives SI Yachts the same financial horsepower as the largest companies in the marine industry.

"The Germain team is phenomenal in their approach to business," continued Jay. "We are investing in all of the right areas and we are going to continue to grow SI Yachts the right way, in all of the right destinations. When you list your yacht with a company, it's important that they have the financial stability and operating budgets to adequately sell your yacht." The Germain Motor Company has been around since 1946 and carries premium brands like Porsche, Jaguar, Mercedes, BMW, and others. "Our clients reap the rewards of us being owned by a large company with deep pockets, but also at a scale that feels very personal."

Please don't hesitate to contact us today about the sale of your boat or yacht. Before you sign any listing agreement, you will have a full market evaluation of your yacht, a strategic marketing plan to sell it, and the full confidence that our team is going to represent your best interests. Contact us today by emailing Sales@SIYachts.com or calling our main office at 1-718-984-7676.