WRITTEN BY: Rob Bowman
Oct 25, 2019 
Are you coming up on another anniversary of your yacht listed on the market without it being sold? Tired of not knowing what activity is happening?
Don't be complacent. Raise your expectations and make a change that will result in a different outcome. The secret to yacht sales is simple - it's about focus. Is your current yacht brokerage focusing enough of their attention to get your boat sold quickly?
SI Yachts has their roots in the Northeast since 1964, but today we are coast-to-coast; as in the coast of Portland, Maine to the coast of Key West, Florida . As Florida licensed yacht brokers, we can manage the successful sale of your yacht as you cruise south for the winter. "Our team spends most of their winter in Florida," said Jay Hendrix, Vice President of SI Yachts. "Most of our team members have homes in Florida and we do the same thing as everyone else when it gets cold, we travel to warmer weather with the rest of the boaters! It's also how we maintain our close relationships with our clients who have residences in both South Florida and the Northeast."
Loyal customer Robert Bruzzese has been in the SI Yachts family now for 5 years and has gone from a 50' flybridge, to a 63', and just embarked on his maiden voyage south in his brand new 73' cruising yacht. "The team at SI Yachts is incredible. They were in contact with me the entire trip south," said Robert. "As with any first trip, we had some minor service issues along the way. They had a service technician literally waiting at the dock as I pulled in. Amazing customer service. You can tell they truly care about their clients after the sale is over."
(Seen below: Sistership photo of the Absolute Navetta 52 just sold by SI Yachts and also headed to Florida for the season.)
"I have a lot of clients that travel back and forth between their homes in Florida and the Northeast," says David Hallinan, a professional yacht broker and sales professional with SI Yachts. "My client that just bought the Navetta 52 has a home in Montauk and one in New York City, but he enjoys staying on his boat when he makes it down to Florida. We make sure he's well taken care of with service, parts, or whatever he needs."
Your first step in listing your yacht with us is letting us know. You can:
1. Fill out our online boat valuation form.
2. Call or text VP of Sales Jay Hendrix (Jupiter, FL resident) at (561) 847-6169.
3. Send us an email at Sales@SIYachts.com.
At SI Yachts, we don't claim to be the biggest brokerage firm or sell the most boats, but our team is dedicated to providing a level of customer service that is unique to our industry. Our success as a dealer for premium brands like Viking, Princess, and others has given us the financial ability to market right alongside the biggest firms in Florida, while also being personal enough to give you the attention you deserve. Our commitment is to be with you every step of the way in your boating life whether it's finding a place to tie up for the night during a cruise or keeping you serviced and enjoying your yacht all season long.
SI Yachts Gets Your Yacht On Other Firms' Websites
We use the two largest MLS services in the industry to make sure your yacht gets maximum exposure by letting it "feed over" to other yacht brokerage firms' websites.
When it comes to marketing your boat for sale, brokers sometimes get a little possessive. At SI Yachts, we believe in getting your boat sold as FAST as possible by making sure it not only gets on our website, but also all other brokerage firm websites. Keeping your yacht from feeding to other firms' websites only limits your yacht's exposure. Read more: Is Your Yacht Really Being Marketed Properly?
It's About Numbers, But It's Also About Quality.
SI Yachts has offices right in Staten Island, Freeport, Montauk, and now Newport, Rhode Island. Having a presence in the Northeast for over 50 years has allowed us to build a database of the wealthiest clients and most avid boaters from Manhattan to Miami. And it's growing every day. When you list your yacht with us, we make sure your boat is immediately advertised to as many people as possible. Even before it has its professional photo shoot, your yacht is:
- Being loaded on to both major MLS systems
- Advertised to over 2,000 yacht brokers in the industry through email
- Advertised to our database of clients through email
- Promoted on our social media channels to tens of thousands of people
All of this happens before we really kick off the marketing campaign to get your yacht in front as many targeted potential buyers as possible.
If you're interested in learning how SI Yachts will market your yacht differently than your current broker, let us know! Email us at Sales@SIYachts.com or give Jay a call at (561) 847-6169. You don't have to be 'just another number' among hundreds of other boat owners wondering why their yacht hasn't sold. Let our team focus on your needs by getting your boat sold quickly and for the highest amount possible. We look forward to earning, and keeping, your business.
