WRITTEN BY: Rob Bowman
Jul 20, 2026 
SI Yachts is constantly looking at new, innovative ways to advertise our clients' brokerage listings in an effort to reach buyers where they're actively looking. Our goal is to decrease the amount of time your yacht sits for sale on the market, as well as get as strong of an offer as possible.
We are pleased to announce that we are now using OpenAI's Ads Platform (which is still in Beta testing) to advertise our brokerage listings.
"The world is rapdily changing with the use of A.I. and SI Yachts continues to look at ways to enhance our productivity and efficiency," said Jay Hendrix, Vice President of SI Yachts. "Now when you list your yacht with a broker on our team, our marketing department gets to work on reaching potential buyers that are using ChatGPT to research boats and ask questions."
"If a buyer in Florida, for example, goes to ChatGPT and begins asking questions about a Princess F70, they are presented with the option to learn more about our 2021 Princess F70 in Miami that's listed with Tony Maggio out of our Jupiter, Florida office," Jay continued. "They'll find the same listing searching on Google, MarineSource.com, Yachtworld, or many of the other online marketplaces we advertise on, but the point is we are trying our very hardest to do what's right for our clients which is showcasing their boats in as many unique ways possible."
(Below: An example of a search on ChatGPT and the resulting ad for our 2018 Viking 92 Sky Bridge listing.)
SI Yachts is the first yacht brokerage to offer this innovative advertising opportunity to its brokerage clients, giving yacht owners another powerful way to promote their vessels to today’s increasingly technology-driven buyers.
The way people search for yachts is changing. Buyers still visit yacht-sales websites, browse listing platforms and speak directly with professional brokers, but they are also using artificial intelligence to research yacht brands, compare models, evaluate ownership costs and explore the market. By incorporating OpenAI advertising into our comprehensive marketing strategy, SI Yachts can place select brokerage listings in front of prospective buyers using one of the newest channels influencing online discovery.
Reaching Yacht Buyers Where Their Search Begins
Buying a yacht is rarely a quick decision. Prospective buyers may spend months researching different models, comparing specifications and learning which yacht best fits their cruising plans. These early research stages are incredibly important because they help determine which brands, models and individual listings ultimately receive serious consideration.
Advertising through the new OpenAI Ads Platform creates an opportunity for SI Yachts to introduce brokerage listings to buyers as they explore the yacht market through emerging digital platforms. Campaigns can be developed around the specific characteristics of each yacht, including its size, style, intended use, location and ideal buyer profile. This allows SI Yachts to focus marketing efforts on the geographic areas and audience segments most likely to produce qualified interest.
For yacht owners, this means their vessel is not being promoted with a one-size-fits-all approach. A luxury motor yacht in South Florida may require a different strategy than a sportfishing yacht in the Northeast or a cruising yacht located near the Great Lakes. SI Yachts considers the individual strengths of every listing and identifies the markets where those advantages are most likely to resonate.
Part of a Complete Yacht-Marketing Strategy
OpenAI advertising does not replace the proven tools required to sell a yacht. Instead, it strengthens the comprehensive marketing program SI Yachts already provides.
Depending on the vessel, an SI Yachts marketing campaign may include professional photography and video, detailed listing content, major yacht-listing platforms, search-engine marketing, social media, email promotion, public relations, boat-show exposure and direct outreach through our extensive broker network. OpenAI advertising adds another forward-looking channel to that strategy.
This coordinated approach matters because serious yacht buyers do not all search in the same place. Some begin on Google, others follow brokerage content on social media, and many rely on recommendations from trusted brokers. Increasingly, buyers are also incorporating AI-powered platforms into their research. SI Yachts is positioning its clients’ yachts across this broader digital landscape while maintaining the personal service and industry expertise required to complete a successful transaction.
It was just this past 2025 Fort Lauderdale Boat Show where SI Yachts announced its partnership with MarineSource.com - the first AI-native marketplace for the marine industry. SI Yachts was one of the very first yacht brokerage companies to partner with MarineSource and their industry leading technology team.
(Below: An example of an SI Yachts listing on the new AI-native marketplace, MarineSource.com.)
List Your Yacht with a Brokerage Looking Ahead
Yacht owners deserve a marketing strategy that reflects how today’s buyers actually discover and evaluate yachts. By becoming the first yacht brokerage to offer OpenAI advertising for brokerage listings, SI Yachts continues to invest in new ways to generate exposure, reach strategic markets and create opportunities for its clients.
If you are considering selling your yacht, speak with an SI Yachts sales professional about its current market value and the customized marketing plan we can develop for it. From traditional brokerage relationships to the newest digital advertising channels, SI Yachts is committed to helping your yacht attract the attention it deserves. You can start the process by filling out our online form: WHAT IS MY BOAT WORTH?
