Rich Lucas - Yacht Sales Specialist For SI Yachts - Yacht Broker

Rich Lucas


Rich Lucas

Rich Lucas, Viking and Valhalla Brand Manager, has been the consistent top sales producer at the company for the past 10 years. Prior to joining the SI Yachts Sales team in 2004, Rich served 20 years in the NYPD, retiring as a Sergeant in the Marine Harbor Unit where he oversaw training of all unit officers. Rich is highly knowledgeable and experienced in vessel operations and possesses a 100 Ton Master Captain’s License. 

As an experienced yacht broker, Rich is always attentive to his clients’ needs and is equally enthusiastic assisting a client purchase a sport fishing boat as he is finding the perfect first cruising yacht for a family. Rich has an extremely loyal clientele, a testament of the exceptional customer experience he provides both during and following a sale. He is always only a call away to answer a question or follow up on a client’s need.

A Long Island native, Rich is widely recognized and respected in the boating and fishing communities. In addition to fishing the circuit from New York to the Bahamas, he is Chairman of the Montauk Canyon Challenge fishing tournament. He proudly oversees The SI Yachts 58 Viking Fishing Team.

Read More
Read Less


Yacht on the water at night.


I have worked with Rich on three boat deals. He is a man of integrity and always will tell you the truth. He's very easy to work with and his follow through his excellent. He doesn't try to push you into a deal that you're uncomfortable with and is always truthful to you regarding what it could be. He is very knowledgeable about boats. I would recommend Rich for anything dealing with purchasing a boat.

Prestige 550 Customer

I have bought two Vikings with Rich Lucas as my sales representative. His knowledge of the brand was exceptional. He took the time to understand how our family planned on enjoying each yacht and he guided us on design decisions to achieve our dream. He was very fair in contract negotiations and stood by our agreement throughout the build and delivery process. The exceptional service did not end at delivery. Rich is there all the time and makes sure we get service both in and out of warranty. We have even called him offshore and he makes calls to get us a contact to help us out. I truly do not know how he takes care of all of his customers at that impressive level. I would highly recommend Rich to anyone looking to purchase a yacht. He will tell you the truth and be there to help you for years to come.

Viking 54 Customer

Rich Lucas's Listings