About Princess Yachts
WHAT MAKES PRINCESS YACHTS SO DESIRABLE?
Every Princess boat model built today is designed by the most experienced architects in the industry to be the best that it possibly can be. The materials are sourced from the very best manufacturers, and only the most powerful, efficient propulsion methods are chosen. One only needs to look at recent awards that Princess Yachts has been the recipient of to understand their dedication to the satisfaction of every yacht owner. Here are just a few:
- Princess x80: Motor Boat Award in Custom Yachts Category (2025)
- Princess S72: Best Sports Cruiser Over 45-Feet (2025)
- Princess Y72: Best Flybridge Over 60', Motor Boat Awards (2022)
- Princess F45: Best Flybridge Under 60', Motor Boat Awards (2022)
- Princess X95: Best of the Best Award, Robb Report (2021)
ABOUT PRINCESS YACHTS
The Princess Yachts story began in 1963 in Plymouth, England, when a group of friends, including an ex-naval officer named David King, decided to form a company called Marine Projects in an effort to build a superior cruising boat. With an old 31-foot mold and a rented shed, the team managed to launch their very first model, dubbed Project 31. Over the next several years, they worked to improve their operation, and in 1969, Marine Projects launched the Princess 32, the first model to bear the name. It was just one of many changes that would evolve the Princess brand into what we know it to be today.
In 1995, a relationship was forged between the Viking Yacht Company in New Gretna, NJ, and the Princess Yachts Limited factory in England. The goal was to bring the Princess style of luxury cruising yachts to the American market, backed by the well-known reputation of Viking yachts. This new style of sport yacht became known as Viking Sport Cruisers, which were built in the same process as the Princess yachts but with differences integrated for the U.S. market. For instance, Princess yachts in America have larger refrigeration, more horsepower in the engines, and converted electrical systems for components on board.
Much has changed since the launch of the first Viking Sport Cruisers back in 1996, including the purchase of Princess Yachts by the world-renowned LVMH. The LVMH group owns more than 60 of the top companies worldwide, including Louis Vuitton, Fendi, Feadship Yachts, and De Beers. Then, in 2022, Princess was sold to KPS Capital Partners, a private equity firm based in the United States. KPS also owns the Life Fitness athletic equipment company, which it purchased from Brunswick.
Every employee at the Princess Yachts shipyard in Plymouth is touted as a skilled crafter in their trade, and there are multiple generations of families that have all become part of the Princess family. With an experienced workforce and all of the finishes done in-house, Princess Yachts is able to maintain a very high level of quality control not seen at most yacht-builders. The deep-V hull that Princess has become synonymous with over the years continues to be the mainstay in design, although production technology has continued to improve, as has the level of performance. It's no wonder, then, why Princess uses the tagline "Experience the exceptional." One visit to the Princess boat factory with the team from SI Yachts can make your choice very clear. You can expect an exceptional level of quality from a new Princess yacht, and when you buy a Princess yacht from us, you'll be buying from one of the best support teams in the industry.
WHERE ARE PRINCESS YACHTS BUILT?
The Princess shipyard is located on Newport Street in Plymouth, England, next to Stonehouse Bridge. The entire factory covers more than 1.1 million square feet and is conveniently located on the River Tamar, with access out to deeper water in the English Channel. Today, Princess employs more than 3,000 people at its facilities in Plymouth.
WHAT IS THE BIGGEST PRINCESS YACHT BUILT TODAY?
The biggest Princess yacht for sale today is the new Y95. The length overall of the Y95 is 95 feet 4 inches. This is 2 inches larger than the X95. The Y95 also has a larger beam of 22 feet 3 inches.
WHAT IS THE SMALLEST PRINCESS BUILT TODAY?
The smallest new Princess yacht built today is the V40, which is easy for an owner to operate without the need for a professional captain. Joystick control combined with the deep-V hull design make driving and docking the V40 easy for all on board. The length overall for the V40 is 42 feet 6 inches, and it has a beam of 12 feet 5 inches.
UPDATE ON PRE-OWNED PRINCESS MARKET
The team at SI Yachts are experts are listing and selling your pre-owned Princess. Our Diamond listing program ensure your boat is priced right and is marketed to sell. There are currently 103 pre-owned Princess Yachts available for sale today in the United States. There have been 29 pre-owned Princess boats sold in the last 12 months. (Updated: July 2025)
HOW MUCH DO PRINCESS YACHTS COST?
Princess luxury yachts are typically more expensive than your average boat in similar size ranges because of the high quality, attention to detail, top-of-the-line power systems, equipment choices, and customization options. With models ranging from 40 to 95 feet, the price ranges also vary considerably. The new Princess Y95 can easily cost $11 million depending on engine options and other equipment. But one of the smallest models, the Princess F45, can cost $1 million, depending upon the same decisions by the owner regarding options and equipment.
FURTHER READING:
Written By: Rob Bowman
Also Edited: All About Whales, Facts About The Ocean, Where Most Shark Attacks Occur, 20 Most Expensive Yachts; Resources: Department of Environmental Conservation; Earth-Friendly Guide
